Works

title

heidelberg_styleguide

client

Heidelberg Druckmaschinen
Heidelberg, Germany

agency

frog design
Berlin, Germany

period

jul 2001
Corporate user interface design for the whole range of digital products of Heidelberg Druckmaschinen and its subsidiaries reflecting both the existing Heidelberg brand values and technological leadership of future software applications.

The design concept "Virtual Hardware+" transports both the idea of the existing Heidelberg machine world and the advantages of the virtual computer world. Moreover, the design aims to bring a"joy factor" to the every day process - always in consideration of usability aspects.

History Panel